Health, nutrition
& “real food”
How are consumers defining healthy food today? What does “real food” mean to them, and how are changing nutrition narratives influencing their choices?
Introducing the 2026
Conscious Consumption Index™
Consumers are making food choices in an environment that feels more crowded, more expensive, and harder to navigate.
The 2026 FoodMinds Conscious Consumption Index (CCI) is a national consumer research study examining how U.S. household grocery shoppers are navigating changing priorities and tradeoffs related to food, health and nutrition.
This year’s research explores affordability, food processing, ingredients and additives, “real food,” health and nutrition, trust, artificial intelligence (AI), and GLP-1 use to understand what is influencing food choices today and where consumer expectations may be headed next.
What is the Conscious Consumption Index?
FoodMinds’ Conscious Consumption Index (CCI) is a signature consumer research initiative that tracks how food-related values, expectations and behaviors evolve over time.
The 2026 CCI includes a nationally representative sample of 1,000 U.S. adults with primary or shared responsibility for household grocery shopping.
What does the 2026 Conscious Consumption Index explore?
Access the 2026 Conscious Consumption Index
Purchase the Full Report & Strategy Session
Get the complete report and analysis, in-depth insights on U.S. household shoppers, and a one-hour strategy session with FoodMinds senior advisors.
GET THE FULL REPORTDownload the Free Executive Summary
Explore a snapshot of key 2026 findings and trends, with a preview into the broader insights available in the full report.
DOWNLOADTalk with FoodMinds
Have a specific business question or want to understand how the research could apply to your organization?
TALK TO AN EXPERTFrequently Asked Questions
What is the FoodMinds Conscious Consumption Index?
A consumer research initiative tracking changing food-related values, expectations and behaviors.
Who participated in the 2026 CCI?
The 2026 CCI includes a nationally representative sample of 1,000 U.S. adults with primary or shared responsibility for household grocery shopping.
What topics does the 2026 CCI cover?
The research explores affordability, food processing, ingredients and additives, “real food,” health and nutrition, trust, artificial intelligence (AI), and GLP-1 use.
Does the 2026 CCI include insights about GLP-1 use?
Yes. The research examines how food priorities and behaviors differ among households reporting GLP-1 use.
How much does the 2026 Conscious Consumption Index cost?
The executive summary is free. The full report and a one-hour strategy session with FoodMinds senior advisors cost $3,000.
What is included in the CCI strategy session?
The full report offer includes a one-hour strategy session with FoodMinds senior advisors to discuss how the research could apply to your organization.
Why does the CCI matter?
The CCI tracks how food-related values, expectations and behaviors evolve over time, helping organizations understand what is influencing food choices today and where consumer expectations may be headed next.
What can food and nutrition organizations learn from the CCI?
Organizations can explore changing consumer priorities and tradeoffs related to food, health and nutrition, and discuss how the insights could inform their business questions.
Ready to explore the
2026 CCI?
Get a first look at the findings with the free executive summary, or access the full report and a one-hour strategy session with FoodMinds senior advisors.
