04/24/18

Introducing The Cookery

Whether you’re a foodie or not, you more than likely have heard of visual food culture. After all, it’s been said that we eat with our eyes first. Also, you’ve probably dined with a friend who fancies themselves as an amateur Instagrammer. They try to get the perfect food shot and maybe even download an app like Foodie to manipulate the lighting. All of this occurs while your once sizzling hot shisito peppers have started to go cold.

On the professional side of things, the stakes are even higher. With 94 million Facebook fans and more than 87 million video views on YouTube alone, BuzzFeed’s “Tasty” channel has gone viral. To date, there are more than 270 million Instagram posts labelled with #food and 157 million with #foodporn, and we haven’t even gotten to #eeeeats yet.

With an excessive number of mouthwatering recipes and content that is force fed to consumers daily, it is critical for food marketers to deliver trustworthy content. The industry’s most reputable resources such as Food Network, Martha Stewart Living, Fine Cooking, Bon Appetit and Saveur – to name a few – leads the way for food marketers to distribute reliable content.

At Padilla, our in-house culinary studio has evolved into a space where attention to detail in recipe development meets photography and video creation to capture the content consumers hunger for. The studio, based out of our New York City office, is more than a test kitchen, but also a space where our team helps brands thrive in storytelling.

We’re proud to announce the relaunch of the studio as “The Cookery” a culinary hub offering our clients a comprehensive suite of capabilities including nutrition analysis, recipe testing and development, food styling, photography, and many more.

This post originally appeared on The Buzz Bin.