02/05/20

What Do Sustainability and Nutrition Mean for Consumer Food Values and Behaviors?

Sustainability has evolved from a buzzword to an imperative in today’s global marketplace, topping nearly every 2020 food industry trends and key issues forecast. Conversations about the impacts of diet on the environment have moved into the mainstream, and today’s consumers want to know what’s in their food, where it’s coming from, how it’s grown and produced and by whom.

To help better understand changing consumer food values, FoodMinds conducted a survey[i] to learn how U.S. consumers perceive the intersection of nutrition and sustainability, how it impacts their food choices, and what may help accelerate the widespread adoption of healthier, more sustainable diets. The findings shed light on how companies and commodities can best articulate their role in offering foods and beverages that are both nutritious and sustainably produced in a way that resonates with consumers.

Key findings include:

As consumers continue to strive for personal and environmental wellbeing, it is essential that companies understand and articulate the impact and role of their food choices within healthy, sustainable food systems.

Interested in learning more? FoodMinds has dedicated experts in healthy, sustainable food systems. Connect with us at [email protected]. And if you’re attending this year’s Future Food-Tech, don’t miss our Sustainable Protein Roundtable on March 19th!

Andrea Carrothers, MS, RD is a senior vice president at FoodMinds, based in Denver.

[i] FoodMinds|SMS Sustainable Nutrition Survey of 1,003 U.S. household food purchase decision makers, ages 21-69, conducted July 2018.