Lauren is a director based in Los Angeles. With a foundation in science, Lauren helps her clients translate the latest research into meaningful campaigns for health professional, thought leader and consumer groups. Her expertise includes building influencer engagement programs, event management, nutrition content development, and research communication and strategic outreach. She received her Bachelor of Science in kinesiology and health from Miami University (OH) and her Master of business administration from Dominican University in River Forest, Illinois.
How would you describe your role in one sentence?
I am a creative problem-solver! Sometimes this means big strategic thinking, like anticipating issues for our clients, based on current market trends and other times it means something as simple as rolling your sleeves up and prepping a mise en place for a recipe demo. No two weeks are alike and that’s what keeps things interesting (and fun!).
What is your favorite part of your job?
It sounds corny, but it’s really all about the people. We could be doing this same work in any number of settings, but the people we are working with are what really make it special.
How do you stay organized at work?
A combinations of online and offline tools – I’ve recently started using OneNote for meeting notes (you can attach documents and pull in call data!) and I (sadly) live and die by my Outlook calendar. That said, I use a good ole notebook and pen for my daily to-do list. There is nothing quite like the satisfaction of crossing off a task from that list.
What’s the best piece of career advice you’ve received?
Connect with people, no matter their current role, rank or responsibilities. You never know what opportunities you may uncover, whose help you might need, or how you can help someone else.
What are three things on your bucket list?
Visit every U.S. National park (there are 61 and I am doing abysmally, right now), run a full marathon (currently training to complete LA in March!) and summit Half Dome.