September 26, 2024

Sustainable Food Systems and Nutrition Trends: What It Means for Business and Communications

With environmental impact increasingly on consumers’ minds, the food and beverage sector is roiling with sustainability-focused innovation. Here are the top five sustainable nutrition trends shaping the future of healthy sustainable food system.

Blue Foods

Also known as aquatic foods, blue foods include finfish, crustaceans, aquatic plants, algae, and other water-dwelling plants, animals, and insects. Blue foods are growing in popularity for their nutrient content and environmental impactSmoked fishkelp burgers and smoothie cubes, and algae infused beverages are just a few new ways blue foods are making their way to the plate.

Front-of-Pack Sustainability

The biggest buzz may be around all things “regenerative” with several brands emphasizing their commitments via front-of-pack claims and seals like Regenerative Organic and Carbon Neutral. While these terms are not currently regulated by FDA, organizations like Planet Forward and the Regenerative Organic Alliance aim to create some consistency in climate labeling. For example, Regenerative Organic prioritizes soil health, animal welfare, and social fairness, in addition to abiding by USDA Organic certification standards.

Upcycled Goes Mainstream

Founded just three years ago, the Upcycled Foods Association has grown to more than 200 member companies. With increasing consumer interest in food waste reduction, the Upcycled Certified™ marks highlight upcycled ingredients and products which leverage surplus food or food by-products in their recipes. This mark is becoming more prominent on sports drinks using byproducts from ultrafiltered milk, snacks using “ugly” produce, and condiments using banana peels.

Global Foods and Flavors

While environmental sustainability grabs many of the headlines, sustainable food systems must also be inclusive of communities’ cultures and traditions. From salsa machasisig, and tepache products to yuzu and calamansi flavored candies, snacks, and beverages, globally-inspired flavors are making a big splash. According to Datassential, Asian- and Latin-American-inspired flavors comprise 60% of the top 10 recent flavor trends– we’re excited to see more of these foods in our grocery stores soon.

Plant-Based 2.0

Consumer interest in adding more plants to the plate continues to grow. Hot off FDA’s new ruling on plant-based labeling, brands are taking the plant-based wave to a new level with several new chicken and seafood alternatives, and innovations in plant-based eggs and milks featuring almonds, coconut, chickpeas and mushrooms.

 

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