MINNEAPOLIS (Oct. 3, 2018) – Following a competitive national search, American Dairy Products Institute (ADPI) has chosen Padilla and its FoodMinds division to lead a multiyear communication campaign to promote dairy proteins as ingredients in a range of food and beverage products.
ADPI is one of the leading associations representing the dairy industry. Its members manufacture and market a majority of milk-based and whey-based dairy ingredients produced in the United States, to both domestic and international companies.
Padilla and FoodMinds will execute a research-based, integrated strategic communication program over a multiyear period.
“We’re excited to partner with Padilla and FoodMinds to drive results, refresh dairy’s voice and reach new consumers about the benefits of dairy proteins,” said Blake Anderson, ADPI president and CEO. “The team’s depth of food, beverage and nutrition knowledge, as well as its creative and digital expertise, will help ADPI elevate the important value and reinforce the goodness of dairy protein ingredients.”
“We are thrilled for the opportunity to develop an insights-driven, integrated consumer campaign to promote dairy proteins as an ingredient in a variety of foods and beverages,” said Erin DeSimone, senior vice president, FoodMinds, “and to position dairy protein ingredients in a creative, compelling way to reach consumers and ultimately increase usage, consumption and sales.”
Consumer interest in protein is at an all-time high, and ADPI and its members have a tremendous opportunity to reach consumers through a proactive and impactful communication campaign that showcases the benefits of all dairy proteins as ingredients for people of all life stages.
The agency’s work with ADPI, its members and supporters, will be served by the Padilla and FoodMinds Chicago, Minneapolis, New York, Richmond, San Francisco and Washington D.C. offices.
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Barnes & Noble College, Blue Cross and Blue Shield of Minnesota, Cargill Animal Nutrition, Hass Avocado Board, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur, U.S. Highbush Blueberry Council, the Virginia Lottery and Welch’s. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.
ADPI seeks to be the most effective and relevant association representing the dairy ingredient industry today. Members manufacture and market a majority of the milk-based and whey-based ingredients produced in the U.S., including: dry milk powders, whey products, evaporated milk products and butter. ADPI’s mission is to increase the worldwide use of dairy ingredients by marshaling the technical, manufacturing and marketing resources of its members and others. To learn more, visit ADPI.org.