March 18, 2024

FoodMinds is Anvil Awards Finalist

FoodMinds is a Public Relations Society of America (PRSA) Anvil Awards finalist with Danone Light + Fit in the Corporate Citizenship category.

In 2024, PRSA will celebrate its 80th anniversary of the Anvil Awards, which honors the best strategic communications campaigns and the tactics that contributed to the success of overall programs.

Fit to EmpowHER

Millions of Americans are affected by food insecurity and diet-related diseases – such as heart disease, obesity, and type 2 diabetes – some of the leading causes of death and disability in the U.S. The toll of hunger and these diseases disproportionately impacts underserved communities, including people of color, older adults, and military families. Historically, women also have faced significant healthcare disparities while being more vulnerable to food insecurity and its health consequences. Given the central role women play in their families and communities, the state of women’s health reverberates beyond the individual, influencing the health and vitality of society at large.

Fit to EmpowHER, an initiative by Danone’s Light + Fit brand in collaboration with FoodMinds, is more than a campaign – it’s a call for change to level the playing field on health and nutrition. This women’s health educational initiative ignites and supports passionate female leaders dedicated to fostering a culture of wellness while also championing equitable access to nutrition education for women and girls in their communities. Because when it comes to taking control of personal health, knowledge isn’t just power – it’s empowerment.

We helped raise awareness about Light + Fit’s commitment and inspired high-quality applications to achieve our goal. Our campaign exceeded expectations, garnering 2.73M potential impressions (more than 200% above target) and receiving 81 high-quality applications (more than 300% above target). Light + Fit awarded five grants to program leaders that address nutrition and health disparities among underserved communities by:

Our Padilla teammates were also named Anvil Awards finalists in four categories.

Let’s tell a better story together.

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