The desire for personalization is permeating all aspects of life, and there is nothing more personal than decisions about health and wellness. As consumers increasingly seek products and services tailored to the individual level, personalized wellness can include everything from genetics-driven diet plans to digital disease management. Business opportunities abound in this ever-growing industry, but it is a high-stakes field: building a robust body of evidence to inform health and wellness products and services is non-negotiable. How can the field evolve so the science keeps pace with the new technology?
FoodMinds partners with companies to help credibly define their position in target markets and support the co-evolution of personalized wellness science and technology. For companies developing or evolving their strategic approach to personalized wellness FoodMinds delivers data-driven insights, research pipeline development, strategic communication programs, health professional and influencer engagement strategies, and regulatory landscape monitoring and analysis.
Connect with us to discuss how we can help your organization engage with purpose and make its mark in the growing personalized wellness sector.
5 insights from UNC short course on NGx (June, 2019)